The world media: threat or opportunity?
The way you deal with the press can make a huge difference to you and and your organization

Featured Client Comment

"One of the best media training firms I've worked with is Media in English. They're firm, clear and tough, without being disrespectful. They do their research and help companies craft the image they want to project. We hired them to train clients of ours who were arrogant and didn't understand why they needed media training at all, claiming 'we know how to talk to the media!' By the end of one day of work with Media in English, these guys understood the benefits of preparation before interviews - a priceless improvement!"

Lauren Valbert
General Manager
Imagio Public Relations

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Media Training

Benefits

Increased confidence and presence

Projecting credibility and trust

Delivering substance with style

Getting exact quotes published by the media

Being comfortable and more relaxed during interviews

Increased believability

Reduced risk

When the press calls, it can be a golden opportunity or a total disaster. It all depends if your company is ready and your spokespersons are properly prepared. Media in English trains executives for successful television, radio and print interviews.

Executives learn the basics of news gathering operations, how journalists work and how they prepare for media interviews. They are trained in personal presentation methods and media appearance skills. They learn how to control the interview process from initial press contact to media interview. Our on-camera exercises teach techniques for handling confrontation from hostile journalists. The questions are based on your organization’s real issues.

Managing controversy and crisis is an important part of the program. Our consultants will help your executives define the key issues and formulate appropriate statements. By understanding the primary needs of print and television journalists, your communication objectives can be made to co-exist with theirs.

Each participant receives personalized coaching and attention by two media and business experienced senior communications consultants. Written evaluations and a videotape with practice interviews are provided for personal study and review. Handout materials help participants prepare for future press encounters. Follow-up coaching and consulting is always available.

Topics covered

Understanding the needs of print, television, radio journalists & industry analysts
Managing your issues
Formulating the appropriate message
Improving your media appearance skills with effective body language
Controlling the interview and panel discussion
Getting your key messages across
Answering difficult questions
Mastering the hostile interview

In addition to our personalized media training program, Media in English offers Media Training Workshops.

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