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For the second year in row, Media in English Managing Director Rudi Goldman and Training Associate Elizabeth Goodwin have taught a 2 1/2-day Crisis Communications workshop for the Rochester Nijenrode University Executive MBA class.
The workshop examined three past corporate crises from both the external and internal communications perspectives and gave participants an opportunity to represent management and the press during mock media press conferences and interviews.
Since Media in English usually works with groups of one to three individuals, it was an exciting challenge to manage the event to benefit approximately 50 students.
Considering the fact that only 25% of Fortune 1000 companies are to some degree prepared for crisis situations, we wish to encourage you to make sure your company has taken or will take appropriate measures. We at Media in English are happy to help out if needed. |