Globalization and the Internet have rapidly increased the need to express ideas clearly and effectively in English.

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Media training for Nissan’s European communications team in preparation of new model launches in Paris and at the 2010 Geneva Motor Show.

In September 2009, Rudi Goldman and Debbie Wirtjes-Lewis provided media training to the Nissan’s European communications team at Nissan Europe, SAS in Trappes, France and Nissan International SA in Rolle, Switzerland. The nine members of the team were media trained in preparation for two major Nissan car launches: the revolutionary electric vehicle, Leaf, and the new B-Crossover vehicle called Juke.

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Focusing on corporate Europe, Media in English specializes in media training and consulting, crisis communications management, presentation training, negotiation communications skills and persuasion training, speech development & coaching, webcasting & on-camera training, and communications services in the English language.

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Projects - media training presentation training on-camera

Crisis communications support for Nissan Spain Plant General Manager
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In October 2008, Nissan Europe asked Media in English to lend assistance in preparation for announcing the rightsizing of its Nissan plant in Barcelona, Spain.

Adding to the complexity of messaging to the government, trade unions, employees and the Spanish press, was the fact that the new plant manager had just arrived from Japan, two weeks prior to the announcement. He had never met or spoken to Spanish journalists. After prior announcements of layoffs at other Spanish auto plants, the press suspected the manager to be the “axe man” from Japan. Because of his fluency not only in Japanese, but English and Spanish as well, it was decided to have the general manager make the announcement and answer journalist’s questions in Spanish.

The Media in English team, along with the Spanish heads of public relations, human resources and sales and marketing worked with the general manager in English and Spanish, to make sure that the message was delivered with human care and consideration for the employees.

The press conference and announcement was very well received by the media. Over the days following the announcement, Nissan was pleased to see that the press reports in newspapers, on television and the internet were mainly neutral.

Crisis communications for Nissan Europe after Navara crash test failure
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Paris - February 2008. Media in English trainers Rudi Goldman & Gisele Burnett provided crisis communications assistance and media training for European company spokespersons after Nissan's top selling Navara pickup truck received a poor Euro NCAP crash test rating. The Euro NCAP organisation moved faster than expected to publish revised crash test figures following the 2008 Nissan Navara's initial poor results. A software update was introduced in December 2007, when the problem of slow air-bag deployment was identified. The revised results give the Navara three stars for adult occupant protection and four for child occupant protection. Euro NCAP head, Michiel van Ratingen, said: "Nissan has acted responsibly and promptly in response to our findings." A Nissan spokeswoman points out that 130,000 Navaras, including 7,000 2008 models in the UK, have been sold with no incidents reported, and that it is the only model in the segment to offer side air bags.

Media training, coaching and presentation traing for Nissan Europe SAS
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Since 2004, Media in English has been providing media training and presentation coaching services for Nissan Europe. The objective was to prepare spokespersons for press presentations and interviews during the launching of the Murano, Pathfinder, the 350Z Roadster, Note and the Qashqai at Pan European Test Drive events near Nice, Lisbon, Marseille and Barcelona in preparation for the 2005 Barcelona and 2006 Geneva & Paris Motor Shows. In January 2007, Media in English presented presentation training to two senior communications department managers.

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