Projects

During August, September and November 2009, Rudi Goldman and Debbie Wirtjes-Lewis provided media training for Didier Duret, CIO ABN AMRO Bank (Switzerland) International Private Clients, a regular guest on CNBC EUROPE and worldwide 24-hour business and financial television network BLOOMBERG TELEVISION.

 In addition, they provided media training for the Global Head of Equity Themes Edith Thouin (appearing regularly on CNBC EUROPE), the Global Head of Bonds Roel Barnhoorn and the Global Head of FOREX & Commodities Georgette Boele.

Beginning in August of 2009, Media in English has been consulting to help improve the quality of ABN AMRO Bank’s Quarterly International Private Clients investment insight TV webcasts.

Areas improved included:  program host and guest’s on-camera performances and delivery styles; delivering more impactful key messaging; the program’s format and approach to content; a more interesting use of the location; and the program’s technical aspects (camera, direction, lighting, editing, animations and graphics). 

Media in English Producer/Director Rudi Goldman  and Senior communications specialist  Debbie Wirtjes-Lewis provided  on-camera performance coaching to ABN Amro Bank International Private Clients Global Managing Director Reinout van Lennep and media training and on-camera performance coaching for  Chief Investment Officer Didier Duret.

The current Quarterly Outlook program can be viewed at:   http://www.abnamroprivatebanking.com/global#global/au-news/global/12741

In October 2008, Nissan Europe asked Media in English to lend assistance in preparation for announcing the rightsizing of its Nissan plant in Barcelona, Spain.

Adding to the complexity of messaging to the government, trade unions, employees and the Spanish press, was the fact that the new plant manager had just arrived from Japan, two weeks prior to the announcement.  He had never met or spoken to Spanish journalists.  After prior announcements of layoffs at other Spanish auto plants, the press suspected the manager to be the “axe man” from Japan.  Because of his fluency not only in Japanese, but English and Spanish as well, it was decided to have the general manager make the announcement and answer journalist’s questions in Spanish.

The Media in English team, along with the Spanish heads of public relations, human resources and sales and marketing worked with the general manager in English and Spanish, to make sure that the message was delivered with human care and consideration for the employees. 

The press conference and announcement was very well received by the media.  Over the days following the announcement, Nissan was pleased to see that the press reports in newspapers, on television and the internet were mainly neutral.

Trainers Rudi Goldman and Gisele Burnett provided the newly appointed Infiniti Europe Vice President, James Wright, with media training, in preparation for the launch of the Infiniti luxury automobile brand across the European market during 2008. Infiniti European Headquarters is located in Rolle, Switzerland. 

Media in English provides Crisis Communications Workshop for IIR Middle East Corporate Communications Conference 

The one-day workshop, “Crisis Communications Management: Are you Crisis Prepared or Crisis Prone?,” was, presented on 28 February 2007 by Managing Director Rudi Goldman and Training Associate Suzan Pecyna, as part of 5-day conference held from 25 February  – 1 March 2007 in Dubai, U.A.E.

Attendees were communications directors, managers and specialists from companies located in the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Qatar, Lebanon, Oman, Egypt and Pakistan.

Since the summer and early fall of 2004, Media in English has been presenting Nike European Operations Netherlands B.V. EMEA Information Technology & EMEA Program top managers with our 3-day Master Presentation Training Program. Media in English continues the project for new top mangagers through January 2007, including the training of the Director of EMEA Planning & Inventory management.  

The objective of the training is to present an introductory program in successful public performance strategies and techniques, which improves individual communication skills and helps build confidence when presenting in English. The focus of the program is to improve and professionalize communication between Nike EMEA IT & Program Management and Nike senior management.

In addition to our 2-day Intensive Program, which incorporates the use of audiovisuals in presentations, the customized training finishes with a full day of tabletop persuasion techniques and exercises.  This new offering provides some powerful answers the question:  How do I convince a decision maker to do what I want them to do, one-on-one, face-to-face?

Since 2004, Media in English has been providing media training and presentation coaching services for Nissan Europe. The objective was to prepare spokespersons for press presentations and interviews during the launching of the Murano, Pathfinder, the 350Z Roadster, Note and the Qashqai at Pan European Test Drive events near Nice, Lisbon, Marseille and Barcelona in preparation for the 2005 Barcelona and 2006 Geneva & Paris Motor Shows.  In January 2007, Media in English presented presentation training to two senior communications department managers.