It's a shocking fact that only 5 to 15% of Fortune 1000 companies are prepared for crisis situations. Most companies do not have a crisis plan or trained crisis teams. Those who have undertaken crisis preparations may still be ill-prepared.

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Video presentations and electronic media appearances continue to play a critically important role in successful business and government communications. As broadband access grows, many companies have turned to video on the internet as a powerful sales and information tool for communicating with their target audiences. Streaming video and live webcasts have become common fare on websites. Short videos are increasing the effectiveness of PowerPoint presentations.

Rudi Goldman

Managing Director

Media in English

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Television's influence on effective sales presentations

by Rudi Goldman